Grumpy
08-06-2008, 07:35 PM
posted by ScottPowers on Aug 5, 2008 Orlando Sentinal
Universal Orlando is hiking the price of its basic ticket to $75 starting tomorrow, putting the price in line with the level Walt Disney World reached Sunday. Until today the basic one-day, one-park ticket cost $71.
Universal also announced some other price increases in various packages for multiple days and multiple parks, but also continues to offer a few deep-discount options as well.
Michael Lewellen, Universal vice president for public relations, said the price increases reflect the company's new offerings and its future commitment to invest in such new attractions as he Wizarding World of Harry Potter, set for a 2010 grand opening, and the Hollywood Rip Ride Rockit roller coaster, set to open next year.
It's no coincidence that Universal's basic, one-day, one-park price remains in line with Disney's as it pretty much has since early 2004.
"It's sound business strategy to keep prices on par with market levels," Lewellen said. "We believe our pricing reflects the world-class experience we offer our guests."
SeaWorld Orlando used to keep pace too, but in the past couple of years that park has followed a more independent-appearing path on ticket prices and its basic ticket price has stayed a few dollars below Disney and Universal.
Among other Universal ticket prices:
The three-park, seven-day unlimited admission goes up $5, to $99.99, good for Universal Studios, Islands of Adventure and Wet 'N Wild. Universal likes to piont out that it remains below the price of a Disney World one-day ticket with a Park Hopper option.
Florida residents who purchase Universal tickets on-line can still get a one-day, two-park ticket at the old price of $64.99. Florida residents also can get a second day and second park free when they purchase a one-day, one-park
Universal Orlando is hiking the price of its basic ticket to $75 starting tomorrow, putting the price in line with the level Walt Disney World reached Sunday. Until today the basic one-day, one-park ticket cost $71.
Universal also announced some other price increases in various packages for multiple days and multiple parks, but also continues to offer a few deep-discount options as well.
Michael Lewellen, Universal vice president for public relations, said the price increases reflect the company's new offerings and its future commitment to invest in such new attractions as he Wizarding World of Harry Potter, set for a 2010 grand opening, and the Hollywood Rip Ride Rockit roller coaster, set to open next year.
It's no coincidence that Universal's basic, one-day, one-park price remains in line with Disney's as it pretty much has since early 2004.
"It's sound business strategy to keep prices on par with market levels," Lewellen said. "We believe our pricing reflects the world-class experience we offer our guests."
SeaWorld Orlando used to keep pace too, but in the past couple of years that park has followed a more independent-appearing path on ticket prices and its basic ticket price has stayed a few dollars below Disney and Universal.
Among other Universal ticket prices:
The three-park, seven-day unlimited admission goes up $5, to $99.99, good for Universal Studios, Islands of Adventure and Wet 'N Wild. Universal likes to piont out that it remains below the price of a Disney World one-day ticket with a Park Hopper option.
Florida residents who purchase Universal tickets on-line can still get a one-day, two-park ticket at the old price of $64.99. Florida residents also can get a second day and second park free when they purchase a one-day, one-park